How to Get More Local Leads for Your Roofing Business Using Social Media

Social media is a powerful tool that roofing contractors can use to attract more local leads and grow their business. If you’re not using platforms like Facebook, Instagram, or LinkedIn to connect with your community, you’re missing out on a huge opportunity. Here’s how to get started and make social media work for you:

• Showcase Your Work with Photos and Videos
  Roofing projects are visual by nature — share before-and-after photos, quick videos of your team in action, or time-lapse clips of a roof replacement. This builds trust and shows potential customers your quality and expertise.

• Engage with Your Local Community
  Join local groups on Facebook or Nextdoor and participate in conversations. Offer helpful advice when people ask about roofing problems and gently mention your services. Being active and helpful will make locals remember you when they need a roofer.

• Ask for Reviews and Share Testimonials
  Happy customers are your best marketing. Encourage clients to leave positive reviews on your social media pages and share those testimonials regularly. This social proof reassures potential clients that you’re reliable.

• Use Social Media Ads Targeting Your Local Area
  Even with a small budget, you can run targeted ads on Facebook or Instagram aimed specifically at homeowners in your service area. This helps you reach people actively searching for roofing services.

• Have a Professional Website
  Your social media efforts should lead to a professional website where visitors can learn more about your services, see past projects, and easily get in touch. If you don’t have one yet, check out Mighty Sites — you can get a simple, effective website for only $9 a month.

By using social media consistently and smartly, your roofing business can generate more local leads and build a strong reputation in your community.